Your Firm Has a Rolling Stones Problem

🎸 Has Your Law Firm Got a Rolling Stones Problem? 🎸

Fifteen Keith Richards—brilliant technical guitarists.

No Mick Jagger to command the stage.

No Charlie Watts to keep perfect time.

And definitely no Andrew Loog Oldham to build your legend.

Let’s break this down through the lens of Belbin’s Team Roles, because your growth problem isn’t about law.

Your poor adoption of AI? It’s not about AI.

Your inability to hit revenue goals? Not about a lack of opportunity.

It’s about PEOPLE

Your Current Lineup:

🎸 OVERLOAD OF SPECIALISTS (90% of partners)

Like a band full of Keith Richards clones.

Each can play “Satisfaction” in their sleep.

But…

Who’s working the crowd?

Who’s writing the next hit?

💡 The Reality is that they:

– Are Brilliant technicians, uber-smart at ripping through 1,376 interrogatories.
– Hate changing the setlist.
– Resist new directions.

🥁 TOO MANY IMPLEMENTERS

Reliable. Solid. The ultimate rhythm section.
Perfect at playing what they know.

But…

Where’s the swagger? The edge?

💡 The Reality is they:

– Execute flawlessly.
– Never miss a beat.
– Maintain the status quo—but never write new material.

🎤 ZERO SHAPERS

No Mick Jagger.

No frontman. No strategist.

No one to strut across the stage or see the next big wave coming.

💡 The Reality is they:

– Are Visionaries.
– Are Category creators.
– Are Future-focused growth drivers.

The Hard Truth

Most law firms treat Shapers like Mick Jagger at a chamber music recital:
Too loud. Too different. Too threatening.

The result?

You’re the world’s most expensive cover band.
Playing “Brown Sugar” to the same crowd, year after year.

The Winning Formula

The most successful law firms I’ve worked with in the past 20 years?

They’re more like the actual Stones:

– Jagger leading from the front (Shapers).
– Keith laying down the riffs (Specialists).
– Charlie keeping time (Implementers).
– Oldham seeing the bigger picture (Coordinators).

Three Steps to Fix Your Band

1️⃣ Audit your band members.
2️⃣ Spot your missing instruments.
3️⃣ Make the uncomfortable choice to change your lineup.

Ask yourself:

Would the Stones have become “The Greatest Rock ‘n’ Roll Band in the World” with five Keith Richards and no Mick Jagger?

The firms that dominate their categories won’t be the ones with the best technical soloists.

They’ll be the ones with the best BAND.

🎤 Question for you:

If your firm was the Stones, which role would you be desperately auditioning for right now?