🐕🦺 What’s Hairy Maclary from Donaldson’s Dairy, Hercules Morse who was as big as a horse, and Bottomley Potts with all the spots got to do with your law firm’s future? If you’ve read it to a toddler (probably while questioning your life choices at 3am), you know what happens when those dogs meet the toughest tom in town, Scarface Claw—they absolutely leg it.
That’s your traditional SEO strategy right now, except it’s not coming back.
AEO is Scarface Claw, and by 2028, ChatGPT will drive the majority of answer engine traffic. Not Google. ChatGPT.
Your potential clients are researching on AI and never visiting your website. Zero-click searches.
😬 But sure, keep solely focused on publishing those 2,500-word guides or blogs on BFA’s, NDA’s, or about that recent Supreme Court decision. I’m also sure perfecting your fax cover sheet technique will work out brilliantly.
😉 HubSpot stopped that nonsense, pivoted to exact answers, and citations went up 433%. Demand for their CRM up 2,000%.
🤓 The smart law firms are building for AI visibility now (yes, while still doing SEO—we can walk and chew gum).
The rest will be hosting very expensive strategy sessions in 2028 about “client acquisition challenges” while completely missing the fact that they simply don’t exist in the places clients are looking.
Scarface Claw owns the neighbourhood now. 🤭