It’s that time of year again—law firms are back from the break, reflecting on what worked (and what didn’t) in 2024.
The smart ones are asking:
👉 Which marketing channels actually drove file opens?
Because let’s be real—everything else is just noise.
The Problem: Most Firms Are Looking at the Wrong Data
When asked about performance, marketing teams often default to vanity metrics:
🚨 Website traffic growth
🚨 Impression share
🚨 Conversion rates
While these sound impressive, they don’t answer the only question that matters:
👉 Did it generate new files?
The Real Measure of Marketing Success
If you’re not tracking Marketing Investment ÷ File Opens, you’re flying blind.
✅ You need clear attribution tracking
✅ You need consistent data analysis
✅ And you need the courage to cut what doesn’t work
The Three Fatal Flaws of Marketing Strategy
1️⃣ Opinion – Just because a partner thinks something works doesn’t mean it does.
2️⃣ Habit – Firms keep spending on what’s “always been done,” without proof of ROI.
3️⃣ Fashion – Chasing trends (hello, overpriced LinkedIn ads?) without measurable results.
The Solution: Data-Driven Marketing for Law Firms
💡 LawDash gives firms full visibility into what’s working by tracking every marketing channel through to file opens—ensuring every dollar spent delivers measurable ROI.
The law firms that win in 2025 won’t see marketing as a cost—they’ll treat it as an investment.
👉 Track what works.
👉 Double down on it.
👉 Cut the rest.
🚀 Want to make 2025 your firm’s best year yet? Watch now to learn how to build a high-performing marketing strategy that actually drives growth.